My all time favorite jeans ever where given to me from a friend when I was in high school. They were her dad's old work jeans. I love the tomboy aspect paired with a more feminine look (either a cute blouse or fun shoes). To get this jean look grab a pair of Levi's from the men's section at your local thrift shop (make sure they're not too* big). Distress by wearing down the jean fabric with the sharp end of a pair of scissors. You can make a hard scratch motion. Then when the fabric is thin begin to rip with your fingers. Do not just cut a slit with a pair of scissors...it won't look like a real hole. Then cut the ankles off for the crop look. Throw them in the wash and then the dryer and let them fray! They should have a real distressed look when they come out! DONE!

Click HERE for the Pretty Big Mohawk hair tutorial. 



Today is part four in this five part conversation around the idea of Dealing With Competition Like A Pro. You can catch up by reading PART 1, PART 2, and PART 3.
We all can get overwhelmed seeing what other people are doing. We can get caught up in the latest and the greatest and get confused with the direction of our own business, especially if the competitors in our industry launch new products, services, or strategies. We feel obligated and guilty in a way to keep up with the jones’s and do what everyone else’s doing. There is chapter that I LOVE in a book called Rework by Jason Fried & David Heinemeier Hansson. It's titled "Under Do Your Competition. The chapter talks about the benefit of simplifying your focus.

"Conventional wisdom says that in order to beat your competition you have to one up them. If they have 4 features you need 5. This sort of one upping is a dead end. When you get suckered into an arms race, you wind up in a never ending battle that costs you massive amounts of money, time, and drive. And it forces you to be on the defensive too. Defensive companies can't think ahead. They can only think behind. They don't lead, they follow. So what to do instead? Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to the competition. Instead of one upping, try one downing. …Don't shy away from the fact that your product or service does less. Highlight it. Be proud of it. Sell it as aggressively as competitors sell their extensive feature lists."  -REWORK

That perspective is so refreshing to me. We can simplify our "feature list" both personally in our careers and in our business model if we focus on our strengths instead of trying to be everything to everyone. 


I have learned personally that when I focus on my own strengths or the strengths of our company, I stop getting distracted by what others are doing. And I can spend my time and feel confident building up my strengths and strategizing how to better execute them instead of worrying that I am not measuring up. The latest and greatest doesn't always last, especially if people are striving for it with no rhyme or reason other than to compete with everyone else.

Here are a couple ways to identify your strengths. They should feel really natural to you like they are coming from deep down inside.  

1 // What are you most confident in?
2 // What are you most passionate about in your business?
3 // What do you want to do more of in your business?

Go out and DO THESE THINGS. Focus on doing them better. And you'll find that you'll be less distracted with the pressure to do what everyone else is doing.


1 // Part the crown of your hair (all the way around). Pin it up on top of your head to get it out of the way.

2 // Make a bun with the top portion of the remaining hair.  (If your hair is thin consider backcombing/teasing first)

3 // Make a bun with the bottom portion of the remaining hair.  (if your hair is thin consider backcombing/teasing first) Pull to loosen the 2 buns. I like a slightly messy look.

4 // Take down the crown of your hair.

5 // Back comb/tease the crown of your hair.  Select a small amount of hair to stay out near the front/side of your face.

6 // Roll the hair down to your scalp. Adjust the shape of the twist if you need to.

7 // Secure the twist with a few pins on the side.

8 // Take the last small piece of hair and twist it. 

9 // Continue twisting the small piece of hair into a coil bun on the side of your head. Then secure with pins. This coil bun can be a focal point near your face. You just feel it out. and figure out what shape looks cute by your face. 

10 // Spray with hair spray. I like the Hard Head hair spray by Bed Head.

*NOTE* If you have thin hair then back comb /tease the under side of your hair for every step. Then smooth the top if necessary. (photos by Janelle Marina)