5 Things I Learned At Magnolia Market In Waco Texas

I’m just settling back into the work week having just gotten back from the Magnolia & Darling event with in Waco Texas! It was such a refreshing and inspiring couple days. We celebrated the spring issues of two perspective changing magazines that champion women, Magnolia Journal and Darling Magazine!!

 photo by Kristen booth

photo by Kristen booth

The first day started off with a cocktail hour at the new Magnolia Table which is a new restaurant that’s launching in a few weeks. IT WAS GORGEOUS!!! I was geeking out on all the beautiful tiles and textures that Joanna puts together. We had an amazing dinner there and we got to hear from Sarah Dubbledam and Joanna Gaines on intentional living. The goal of the night was to connect, share stories, insights, life, and have a great time. The night wasn’t only inspiring visually, but it was inspiring on a soul level as well. We ended the night with a calligraphy class learning how to write thoughtful and intentional notes to friends one letter at at time. My letters weren’t to pretty, but I’m thinking it was the moment that mattered. 

The second day was at a CUUUTE brunch at a retail shop called Wildland Supply Co. We had mimosa’s and conversations about using our words wisely, because what we say MATTERS!!! In an online world in which people flippantly criticize and speak un-thoughtfully, we can be agents of change using our words for good and being slow to speak. Then when we DO speak, it actually means something. We ended with hugs, taking photos of each other and exchanging contact cards.

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After returning home from my trip, there have been a few things I've been reflecting on. So, below are the top things I learned in Waco.

5 Things I Learned At Magnolia Market In Waco Texas

01 - Embrace Your Obstacles

When I see what Chip and Joanna have built in a such a small town it’s a beautiful reminder that you can REALLY make your visions become a reality despite your obstacles. 

There have been times in my life where I have discredited myself or my dreams saying things like “I could only do that If I lived in a big city” or “people in my area wouldn’t appreciate this particular style” or “that kind of concept wouldn’t work here”. But visiting Waco Texas this weekend inspired my perception.

Waco is a VERY small town and one that is unlikely to become a sought after destination. The small town could have been a HUGE obstacle for the Gaines but they didn’t let it stand in the way of working towards their dream. Today, people fly from all across the country to visit their shop and eat in their bakery. Online articles say that Magnolia has in some ways put Waco, Texas ON THE MAP. Their story is a true testament to blooming where you’re planted. So, embrace your obstacles & make it part of your story.

02 - To Be Successful Tomorrow You Have To Start Today

Chip & Joanna started fixing up homes together on their own long before a television network was interested in broadcasting their craft. They were not driven by the idea of success they were driven by doing what they loved. Knowing their story has inspired me to not get distracted by the potential of success but instead focus on doing what I love. So, start doing what you love today and the success will follow.

03 - Never Stop Being A Learner

On the second day of our time together at this event, there was about 8 of us around a small table having an in-depth discussion. The girl across from me, Debby Ryan was THE ONLY girl in the group feverishly taking notes on what we were all saying. I was pleasantly surprised to find out that she has millions of followers online and a very successful career on the Disney channel. In the world’s perspective, she could easily be the most “successful” at the table. However, she took a humble posture and desired to learn anything she could. It was a refreshing reminder to me to never stop being a "learner"…no matter how accomplished you become.

04 - If Something Bothers You, It’s Probably Because You’re Meant To Fix It

The Darling team led us all through a POWERFUL session about being agents of change within our industries or spheres of influence. A notable quote from Teresa Archer was: “If something in your industry bothers or saddens you, it’s probably because you are meant to fix it!” The 3 following questions prompted a DEEP and wildly inspiring  discussion.

    •    What is a cultural norm or situation you encounter daily that saddens you?
    •    Now imagine a world or your sphere without that negative reality. What would it look like or include?
    •    Consider what you could do with your time & resources, practically, to begin to move the needle on this issue?

05 - Be Intentional With Your Take-Aways

When we went back to the hotel room, my friend Kristen asked me “what kind of connections are you looking to take-away from this trip”? That question really got me thinking. So many times I leave events like this and say “that was amazing” and leave it at that. 

Recognizing the take-away is the first step and then being intentional about pursuing that connection is the second step. So, on this trip one of my take-aways was that I realized I need more connections and conversations with experienced dreamers and doers on a regular basis, just like I experienced on this trip. So, in order to make those conversations happen, I need to intentionally pursue the Darling community and others communities like it.

Easy DIY Artwork With Photographs

I had a blast gettin' crafty a few weekends ago and created this fun DIY art collage.  I think it’d be a CUUUTE Valentine's day gift for your sweetie or bestie. Plus it’s SOOO easy and quick to make. It’s got an avant-garde vibe so it’s hard to mess up, trust me. See below for exactly how to make it.

Easy DIY Art Collage with Photographs by Promise Tangeman

How To Market To Fewer People & Make More Money

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I’ve been talking with a lot of small business owners that feel like there’s so many people doing what their doing that they’re having a hard time even booking clients or making sales. But they love what they do and want to make it work. My answer? Narrow your niche (neeesh or nich). LOL

When your industry feels FLOODED with other people doing the exact same thing as you, it’s time to build a business that serves FEWER people. It sounds a bit crazy but it's an age old strategy.  Building a business that markets to FEWER people can actually help you book MORE clients and customers because you become known for that ONE thing! For example, I have a graphic design company. Technically, we *could* advertise that we do design services that most other design firms offer such as: music album artwork, environmental experiences, designs for signage, logo and branding, web design, wedding invitations, print collateral, business cards, posters, graphics for clothing, magazine design, and the list goes on. But I chose to narrow our niche to only branding & web design. So, when someone needs a website they’re more likely to think of us because we specialize in exactly what their looking for. Does that make sense? 

Benefits Of Narrowing Your Niche:

  • You’ll be viewed as a specialist in a sector of your industry and therefore you’ll be the customer’s first choice.
  • People have a reason to talk about you and tell their friends about you.
  • People are willing to a pay higher price for a better targeted product.
  • You’ll have a higher & faster conversion to sale, because you’re talking to people that are already interested.

So, normally the next question is…”well, how do I choose what to specialize in then?” Through my experience and research I have found that most entrepreneurs or small business owners take their expertise and pair it with their passion or hobby to create a unique niche. So for example, I LOOOOOVE helping businesses launch what they love and get off the ground, which is why I enjoy web design so much. Creating a unique online home on the web for my clients brings their business to life and finally makes their business feel REAL! and I LOVE THAT!!! So, I've been working on an experimental formula below that outlines the steps to take to create a niche. Try it out and let me know your results in the comments.

Simple Formula For How To Create  A Niche:

STEP ONE: Define your expertise
STEP TWO: List your passions, your hobbies, your style
STEP THREE:  List your favorite clientele to work with
STEP FOUR:  Combine all of those things, then figure out if there would be a demand in that niche for your services. If that’s a yes, BAM, you’ve found your niche. Start catering to them

Examples Of Killer Companies Serving Unique Niches:

Rocknrollbride.com
Expertise: Editor/Writer/Journalist
Style: Rock & Roll
Favorite Clientele: Wedding Couples
Niche: A Wedding Magazine featuring rock and roll couples with untraditional wedding ceremonies

Honest.com
Expertise: Cleaning Products
Passion: Chemical Free
Favorite Clientele: Families
Niche: Safe household cleaning products made without health compromising chemicals

Slowtide.co
Expertise: Textile Design
Hobby: Surfing
Favorite Clientele: Surfers
Niche: Art inspired beach towels made for all bodies of water 

Question:

I need to test out the working formula that I've created (listed above).  So will you try it and leave it in the comment section below with any other thoughts?? Thank you so much! Cheers to narrowing your niche.

The New Etoile Website Template Is Live In The Shop

Etoile Fashion Blog Template by Go Live Hq

Good news! If a new website is on your goal list for 2018, I think I can help!  My team at Go Live Hq just launched our brand new website template for Squarespace. 💕🙌🏼🎉

Etoile has a feminine and minimal design aesthetic. It's pretty, chic and perfect for fashion bloggers or lifestyle brands! Our website Templates for #squarespace are a bit different than traditional templates, their totally customizable and make it easy for you to launch in just a FEW DAYS! 

Giveaway

I am giving away one of these Etoile website templates to one lucky Pinterest Pinner! All you have to do is Pin the graphic (below) to your Pinterest account to be entered to WIN!! The winner will be announced on my updated Instagram caption on FRIDAY, January 12th, 2018! Good luck!!

Check out the video walk through below to find out more about the design, the capabilities and some tips and tricks.

Clean feminine fashion blog website template for squarespace by Go Live Hq

I suggest customizing this design in one of two ways: 

  1. Purchase and customize the design yourself. Our designs are easy to edit and make your own - that's our whole goal. Check out how it works here
  2. Hire us to professional customize the template and launch your website for you.