Workshop Recap + 10 Steps To Launch A Website

Sometimes building a website can be draining and frustrating. But it's pretty important, right? An awesome website means awesome business. I get it. That's why I LOVE our Go Live Workshop experience! In just two days flat, we taught, designed, created, and launched nine small business websites. Plus, guys, there were awesome snacks.

August's Go Live Workshop was a little different, and by different I mean amazing. The Showit guys came all the way from Arizona to collaborate with us and helped us launch all nine new websites on their Showit 5 platform! They even set up a live stream of the event so people could join us from home. What. A. Dream.  And the dream continues, because anyone who wants to try Showit for free for 30 days can do so right here: getshowit.com/golivehq. Yeah, free stuff!!

The ever-talented Crystal Blencher customized our BRAND NEW website theme called District. Our workshoppers loved it, and I'm pretty sure you will too. So to feed your "I need a new layout!" addiction, you can purchase District right here.

And of course, a huge part of every Go Live experience is supplying new headshots and photos for our participants websites. New site = new photos. And can I tell ya, Kristen Booth Photography  kills at her craft. Thanks for the pictures Kristen! Check out some of the beauty that was created:

Even if you couldn't make it to the workshop, don't sweat it! There are so many simple ways to jump-start your website. 

Whether it's your first time building a site, or your site just needs a makeover, I've created 10 simple steps to help you get started. Most of all, building a website is fun! Don't be afraid to get bold and try new things. Your website is an expression of you, so do what you like... but most importantly, just get doing!

A huge thank you to our amazing sponsors:
Kelly Moore Bags, Silk and Willow, That's Darlin, The Define School, 31 Bits, Emily Steffen, Kiss Books, Larousse Shoppe, and Planoly.

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10 steps to launch a website

01 - Register A Domain Name
Choose a domain name that is short, simple, and easy to remember at godaddy.com. The most popular domain ends with .com. If that is taken try .org, .net, or .co.

02 - Research + Create a Moodboard
Explore the topic of your business and collect as much information as possible about your dream client- what they like, and what kind of info they need to know about your company. Pinterest.com is a great place to collect and curate ideas, inspiration, and design examples.

03 - Write Out All Your Content
Decide what pages you need to have on your website and exactly what navigation tabs you need at the top. Before you begin designing the website, write out the copy for all of your pages. Decide what you want the viewer to DO on your site. Do you want them to purchase? Sign up? Book an appointment? Highlight that, and make it prominent on your site.

04 - Purchase Hosting
Create an account with the platform of your choice and select a hosting plan. Squarespace.com or Showit.co are our preferred web building platforms for their ease of use, drag and drop interface, and built-in SEO.

05 - Purchase A Website Template
Browse & purchase a website template that fits the needs of your business. Keep in mind all the content that you need to communicate and make sure all the functionality that you need is included (or can be customized) in the template. Check out golivehq.co as the top resource for sleek, simple, and modern designs.

06 -  Create a Consistent Brand Kit
Decide on a consistent brand standard that includes specific fonts, colors, and graphic styles. You can draft inspiration from your Pinterest board. Creativemarket.com has a lot of great branding elements for purchase.

07 - Choose Your Images
Purchase or find free stock images at creativemarket.com or coordinate your own photo-shoot based on your Pinterest board, business needs, website template and brand kit. Make sure your images are crisp, clear, and high quality, NOT pixelated or fuzzy. 

08 - Customize The Website
Begin to learn the platform and implement your website! Squarespace.com and Showit.co have a lot of video tutorial resources to make creating your website simple and easy to do. Golivehq.co includes video tutorials with their website themes.

09 - Link Check + Device Check
When you’re finished, peruse the site for spelling and grammar errors or broken links. Also be sure to check out the website on all different devices to see how it displays on smart phones, tablets, laptops, and desktops.

10 - Launch + Party
Don’t wait till it’s perfect... LAUNCH IT! Websites are a living and breathing entity and your website should always be a work in progress. Especially if your business is constantly growing and evolving. Pour a glass, celebrate, and announce it to the world.

Pretty Modern New Website Theme.

My team and and I at Go Live Hq just launched a brand new website theme called District. District is minimally modern with beautiful feminine details. And the best part? This design is responsive and beautifully creative on all devices.

So here's the scoop… I suggest customizing this design in one of two ways. 1 // Purchase and customize the design yourself (our designs over at Go Live are easy to edit and make your own - that's our whole goal). 2//  Hire us to customize it for you!  Drop us a line if you need help deciding! :) In celebration of the new release we're giving away the theme to one lucky pinner. Simply pin the graphic (below) straight from this website to your Pinterest account to be entered to win the District design for Showit 5. We'll be announcing the winner on: Thursday, August 18th, 2016.

You can purchase the design on Squarespace or purchase it on Showit.  

modern website theme

10 best font pairs for Squarespace.

The font game can be pretty overwhelming. One of the advantages of using a Squarespace template is the large amount of fonts to choose from, but that can also feel like you are drowning in choices. Below, I've pulled together 10 of our best font pairings in Squarespace–these suggestions will help you start moving towards creating a well-designed site!

Here are a few tips:

01 - Don’t forget about LETTER SPACING 
This small styling option is often overlooked but helps fine tune the look of your text. Try this in moderation and it will really make your headlines, taglines and body text stand out.

02 - Try out our SECRET DESIGNER TRICK
If you still want to explore other options, a great tool to try is: Font Pair – this site is incredibly helpful to see what your actual text will look like online with various font pairings. 

the 10 best font pairs for squarespace  |   Promisetangeman.com

4 Simple ways to choose the colors for your brand

Color plays a HUGE role in the vibe and presence of a brand. The placement, strategy, and use of color can either make your brand appear fresh and modern or old and dated.  

A lot of people get really hung up on trying to figure out the perfect balance of color to keep their brand interesting while not being overpowering. Below are 2 simple methods to help you choose the colors for your brand. If you already know what colors you want for your brand, you can use these points to confirm and refine your choices. Overall, you will need 3-4 colors. I recommend one or even two colors being neutral (maybe a light and dark), one color that POPS and the other color/s can play a supporting role.

4 simple ways to choose the colors for your brand  |  By Promisetangeman.com
01 - Take a Step Into Your Closet

A lot of entrepreneurs want their business to represent them personally. For these  types business owners I ALWAYS recommend that they take a step into their closet. I know it sounds weird, but some people tend to say, "I don't know what colors to choose…I can't make up my mind." Well, whether you know it or not, you choose color schemes everyday. When you wake up you choose to put on clothing items that represent you. And funny enough, the colors that you are attracted to tend to be the colors that look good on you too. My advice is to take a step inside your closet and notice the colors that you have acquired over the years. Squint your eyes. Do you see mostly dark or mostly light? For neutrals, what shade do you see most? Shades of gray? Or off white? Finally, what is that "pop" of color that is overflowing your closet? Don't be afraid to mix and match and try different hues and shades.

02 - Go Monochromatic

A monochromatic color scheme can look REALLY good, especially when placing it with different photos and images. Monochromatic means all the shades and tints of one color only. Pick your favorite color or choose a color that represents the vibe and emotion that you want your brand to feel like. For example, if your brand is really energetic choose a color that feels bright and bubbly. Then use the light and darker versions of it to complete your color scheme. This look is simple and oh so fresh.

Hopefully, these two suggestions will get you thinking and help inspire you, or even perhaps give you confidence in the colors that you already chose. Even if you are working with our team to develop your brand and website, we LOVE to see the colors and color combinations that you come up with. From there, we edit, narrow down, tweak, and refine to create the brand that represents you and/or your business. 

03 - Go Complimentary

Complementary colors are colors that are at opposite ends of the color wheel. For some reason or another they bring a harmonious energy when used together. You could pick one color that you like, (maybe found in your closet) then look up the complimentary color (directly across the wheel) and then choose a light neutral color. That would be a versatile color scheme.

04 - Use Adobe Color CC

I freaking love the color tool by Adobe. It has a lot of cool features that can help you land on a perfect combination. Upload a photo, and it will automatically pull different colors from it. You can explore using a variety of monochromatic and complimentary hues and begin a trial and error process. IT'S ADDICTING!!!

Hopefully, these four suggestions will help inspire you, and perhaps even give you confidence in the colors that you chose. When you land on that perfect combination, you can even give your colors creative names that coordinate with your brand. Even if you are working with our team to develop your brand and website, we LOVE to see the colors and color combinations that you come up with. From there, we edit, narrow down, tweak, and refine to create the brand that represents you and/or your business.

How To choose fonts that reflect your brand.

Dynamic font choices can be the ultimate way to make a statement with your brand & showcase your personality! The shapes of the letters, the sizing, the spacing, and even the pairing of fonts together can create different moods and emotions that can help your brand have that extra WOW factor. As designers, we can really geek out over finding the perfect font and font combination for Go Live HQ or a client that we're working with because we realize the subconscious impact that it has.

When observing different kinds of brands, we notice that at times fonts are either overlooked or they are overplayed. Some people don't realize the importance of strategically choosing fonts that represent their brand, so they opt for the default fonts or random fonts that they like. 

Poorly considered type can make a design look boring, cluttered, busy, heavy, and may leave your viewer tilting their head thinking that something looks "off". For instance if you are a writer that creates long, deep, and serious content you do not want a font that is decorative, bubbly, and bouncing looking. The conflicting message will confuse the reader, make it hard to read, and water down your voice. On the other hand, some people know the importance of typography, but they go crazy using flashy fonts that create an overwhelming environment for the reader. 

To make the biggest impact in your design, choose fonts based on a word that you want your potential customers to FEEL when they interact with your brand or visit your website.

To make the right decision for your brand it's helpful to know a few genres and their different personalities. There are hundreds of fonts with different vibes and emotions, but in the graphic we've displayed the top 10.

how to choose fonts for your brand   |  By Promisetangeman.com
01. Choose a logo font

Choose a logo font to be the *main* mood/personality for your brand. Use the examples above as a guide or explore different fonts on your own online via myfonts.com (paid) or dafont.com (free) 

We suggest letting your logo be the only place where you use this particular font that you choose. Some people love a specific font so much that they want to use it for their logo, title headers, sidebar buttons, and everywhere. But we don’t suggest doing that (unless you’re a skilled graphic designer and you know what you’re doing) because it will look like a default font and weaken your overall visual identity. Your logo should be treated special and should not look like ALL the other words that you will use around your site and brand.

02. Choose a secondary font that compliments your logo font

Now choose a different font for your header titles, buttons, navigation, links, etc. In order to keep the balance in the overall design, the font should have less personality than your logo font. When it comes to pairing fonts they need to complement each other and not compete with each other. The secondary font in particular should look good in relation to your logo font. The logo font needs to be the head honcho and the secondary font needs to support the head honcho.

03. Choose a readable body copy font

Your body copy font HAS to be easy to read. Readability is our main goal for choosing this font. PERIOD. Fancy, ornate, or decorative body copy fonts are often the culprit for an ugly brand, blog, and website design. Many people have good intentions because they want their blog to be interesting looking but it's actually really distracting, hard to read, and it disrupts the balance on a page. Other than readability the body copy font has to match the vibe of your overall visual identity and it has to look good with your logo and title fonts. If your brand is modern and clean then I recommend you use a sans serif font. If your brand is classic and timeless then I recommend a serif font.

We hope this blog post helps you make more strategic decisions for your business so that your brand looks cohesive with your messaging. Have fun with those fonts!